August 2014

Former HP Director to lead global growth in Realfiction

Realfiction has appointed Michael Bjerregaard, former Sales & Marketing Director at Hewlett Packard, as International Sales Director in Realfiction.

"We are proud to be able to attract someone of Michael’s stature to our small business. The right people are essential to achieving our goal of global commercialization of our products" says Managing Director, Clas Dyrholm.

Recently the jewelry company, Pandora, used a number of Realfiction holographic displays at a partner exhibition and their creative director, Stephen Fairchild says, "We live in a digital age and to a great extent, it is all about packaging. No more talk about future products, people want to see them”.

The Realfiction displays integrate physical products with digital imagery thereby enhancing the customer experience and creating the stop-and-WOW effect all brands seek.

For more information contact Jonas Pilgaard,, phone +45 21401070

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